Diving Equipment & Marketing Association

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. This non-profit, global Membership-based organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of the DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries.  http://www.dema.org